Comments on: The future of content management http://contentedmanagement.net/blog/the-future-of-content-management/ Become contented about Content Management Tue, 10 Jan 2012 15:56:37 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Peter Monks http://contentedmanagement.net/blog/the-future-of-content-management/comment-page-1/#comment-359 Peter Monks Thu, 10 Sep 2009 23:31:39 +0000 http://contentedmanagement.net/blog/the-future-of-content-management/#comment-359 I can remember having it drilled into me at high school that the most effective way to communicate something is to know who your audience is and tailor the content (not to mention the delivery) to that audience. Yet broadcast models can't heed that advice since the author doesn't know who the audience is! Clearly that grand experiment is still in progress and the results aren't yet in, but my gut tells me that the pendulum will swing back towards more targeted, focussed means of communicating information to smaller groups of motivated individuals. Social technologies may allow those groups to be far more dynamic than in the past, but authors who wish to be heard will benefit from understanding their intended audience and tailoring their content to it. I can remember having it drilled into me at high school that the most effective way to communicate something is to know who your audience is and tailor the content (not to mention the delivery) to that audience. Yet broadcast models can’t heed that advice since the author doesn’t know who the audience is!

Clearly that grand experiment is still in progress and the results aren’t yet in, but my gut tells me that the pendulum will swing back towards more targeted, focussed means of communicating information to smaller groups of motivated individuals. Social technologies may allow those groups to be far more dynamic than in the past, but authors who wish to be heard will benefit from understanding their intended audience and tailoring their content to it.

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