http://contentedmanagement.net/blog Become contented about Content Management Fri, 17 Feb 2012 14:47:00 +0000 http://backend.userland.com/rss092 en Let me start by saying this is a purely anecdotal post. But what is lacks in statistical evidence it makes up for in my own eyewitness accounts of projects doomed to fail. I'm sure you'll have seen this too. Time and time again I've seen institutions running projects that will significanly ... http://contentedmanagement.net/blog/change-your-project-name/ This is the fifth of five posts about saleable content management. In our previous post, we looked at how content is being produced for sale in multiple formats, but in this post we're going to look at how people then buy it. It's worth noting that many new business models aren't based ... http://contentedmanagement.net/blog/keeping-people-buying-content/ This is the fourth of five posts about saleable content management. Our previous post looked at how content can depreciate in value. If content is king, the guillotine is being sharpened. Those publishers and producers who have failed to embrace the multi-channel model are already in the tumbrils. One key to this model ... http://contentedmanagement.net/blog/producing-multi-presentational-content/ This is the third in a series of five posts about saleable content management. Our previous post paints an uncertain picture for traditional media. New delivery channels imply new sales channels and new commercial models. One of the biggest questions that commercial providers need to consider is whether their content is an ... http://contentedmanagement.net/blog/the-depreciation-of-saleable-content/ This is the second of five posts about saleable content management. Following on from the previous post about the need to separate commercial content from its delivery medium, let's consider how various industries have been addressing this issue. The most obvious place to start is with music, where traditional physical media has ... http://contentedmanagement.net/blog/selling-content-on-different-media/ This will be the first in a series of five posts about saleable content management. This industry has spent years thinking about how to govern content, rather than about how to really make the most of it. We know the function of the content but we don't know its value. Fundamentally, ... http://contentedmanagement.net/blog/how-content-management-failed-saleable-content/ L'enfer, Jean-Paul Sartre tells us, c'est les autres. This is so commonly and simplistically mistranslated as "hell is other people" that it's become something of a fallacy. Hell for Sartre is not other people; it's others. It's about our faulty relationship with others and most particularly our psychological other, our ... http://contentedmanagement.net/blog/project-hell-is-others/ When you reach the end of a sprint, you look back and consider what went well, what went badly and what can be improved. There's a similar process for waterfall projects when you produce a lessons learned report to share with the rest of the PMO. While I'm sure you ... http://contentedmanagement.net/blog/2011-retrospectiv/ Some people seemed a bit miffed by my last post. All that silence and then I say their product's not as beautiful as some others. But as Arsène Wenger said, "Everyone thinks they have the prettiest wife at home." Well I’m not in the business of software-bashing. I deal with clients ... http://contentedmanagement.net/blog/content-strategy-online-engagement/ SDL – who supply Tridion web content management – first announced it wanted to take over Alterian – purveyors of the CMS formerly known as Morello (Mediasurface) and Immediacy – in October. This week the Financial Times confirmed that an offer had been accepted. You can get the financial background ... http://contentedmanagement.net/blog/sdl-alterian-takeover/